Build a Strong Foundation to Lead and Excel in the Saudi Business Environment

The Women in Leadership and Entrepreneurship certificate program is a 3-day course that aims to empower participants with the skills, knowledge, and confidence they need to thrive in leadership and entrepreneurial roles. As globalization transforms the society and challenges traditional norms, the modern Arab world acknowledges the importance of female entrepreneurship in enhancing the family unit and stimulating the economy. The course objectives are tailored to the specific needs and opportunities of women leaders and entrepreneurs in the Arab world, with a focus on supporting participants’ growth.

The program’s methodology combines knowledge input, teamwork activities, and reflection sessions to ensure that participants can fully engage with the learning experience. By the end of this course, participants will be able to apply entrepreneurial skills to advance their careers.

45

Billion SAR

The estimated amount of pure cash that Saudi women entrepreneurs have, according to Wiley Online Library.

39%

Women Entrepreneurs

The percentage of Saudi women among the total number of entrepreneurs in the kingdom, according to official statistics presented for World Entrepreneurship Day 2017.

17.7%

Saudi Women

The percentage of Saudi women engaged in entrepreneurial activity, according to a report by Global Entrepreneurship Monitor (GEM).

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This topic will help participants understand the concept and importance of personal responsibility in leadership, and how it affects their self-image and confidence. Participants will learn how to take ownership of their actions and decisions, how to overcome self-doubt and fear of failure, and how to develop a positive and empowering mindset that enables them to lead effectively and authentically.

This topic will explore the common challenges and barriers that women face in leadership positions, such as stereotypes, bias, discrimination, work-life balance, and lack of support. Participants will also discover the paths and strategies that successful female leaders have used to overcome these challenges, such as networking, mentoring, coaching, advocacy, and resilience. Participants will also reflect on their own leadership aspirations and goals, and identify the steps they need to take to achieve them.

Leading in change, leading executives, and motivating employees This topic will provide participants with the essential knowledge and skills they need to lead effectively in different situations and contexts. Participants will learn how to lead in change, by understanding the dynamics and stages of change, and how to manage resistance and uncertainty. Participants will also learn how to lead executives, by understanding their roles and responsibilities, and how to communicate and influence them. In addition, participants will know how to motivate employees, by understanding their needs and expectations, and how to provide feedback and recognition.

This topic will introduce participants to the key characteristics and competencies required for successful entrepreneurship, such as creativity, innovation, risk-taking, opportunity recognition, problem-solving, decision-making, resourcefulness, persistence, and adaptability. Participants will also assess their own entrepreneurial potential and areas for improvement, and learn how to develop and enhance their entrepreneurial mindset and behavior.

This topic will equip participants with the skills they need to deliver effective presentations in various settings and purposes. Participants will learn how to plan, prepare, structure, design, deliver, and evaluate their presentations. Participants will also learn how to use verbal and non-verbal communication techniques, such as voice, body language, eye contact, gestures, etc., to engage their audience and convey their message clearly and confidently.

Prof. Dr. Dolores Sanchez Bengoa

Vice-president for International Relations & Professor for International Business.
A graduate from Leeds Metropolitan University (United Kingdom), Prof. Dr. Bengoa is now Vice-president at the University of Applied Management Studies, Germany. She has extensive intercultural experience and has been a board member of the European Association for Professional Education since 2021. Her teaching emphasizes the practical application of theory in intercultural management and communication.

Prof. Dr. Hans Ruediger Kaufmann

Professor of International Sales Management, Specialized in Marketing and Entrepreneurship.
With decades of experience spanning across continents, Professor Kaufmann brings to the table a rich blend of academic and professional expertise. He has held multiple leadership positions, contributed significantly to various research areas like International Consumer Behavior and SME Internationalization, and has been recognized for his work, notably the 2017 Emerald Literati Network Award.  

Prof. Dr. Christoph Sandbrink

Professor of Digital Business & Chief Digital Officer Advisor.
Prof. Dr. Sandbrink, a distinguished graduate from the University of Jena (Germany) and Hull (United Kingdom), is a Professor of Digital Business at the University of Applied Management, Mannheim, and an Executive Management Consultant at SAP SE. His career spans leadership roles at SAP and Telefónica O2, focusing on digital innovation fields like AI, Machine Learning, and Big Data.

Certificate

Obtain A Recognized Certificate

Issued by The University of Applied management studies, and provided by German Sustainability Academy.

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Become A Partner

Course by:

University of Applied  Management Studies

Laptop/PC and internet

connection required

Languages:

English, Arabic, and German

Volume discount available

Start date:

On-demand

100% in-person

Program Length:

3 Days

Customizable and flexible

No Prerequisites

Become A Partner

FAQ:

Yes, our courses are issued by the University of Applied Management Studies in Germany, and provided by the German Sustainability Academy.

The course is designed to be completed within 3 days. The course length and frequency is customizable based on the organization’s needs and schedule.

There are no specific prerequisites. However, a bachelor’s degree is recommended.

This course will help you develop the skills, knowledge, and confidence to excel in leadership and entrepreneurial roles in the modern Arab world. You will learn how to understand and work effectively with different cultures, overcome common challenges and barriers, and communicate and present effectively.

Interested organizations can apply online via Become A Partner page or contact us directly for more information. Our team will guide you through the process and answer any questions you may have. If you’re an individual, you could join the waitlist. We will let you know when you could apply.

The cost varies depending on the number of programs you need. To get a personalized quote, please contact us through our website.

Please contact us directly or send an email to info@gsa-sa.com. Our team will be happy to assist you with any inquiries you may have.

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