Professor of Digital Business & Chief Digital Officer Advisor.
Prof. Dr. Sandbrink, a distinguished graduate from the University of Jena (Germany) and Hull (United Kingdom), is a Professor of Digital Business at the University of Applied Management, Mannheim, and an Executive Management Consultant at SAP SE. His career spans leadership roles at SAP and Telefónica O2, focusing on digital innovation fields like AI, Machine Learning, and Big Data.
Professor of International Sales Management, Specialized in Marketing and Entrepreneurship.
With decades of experience spanning across continents, Professor Kaufmann brings to the table a rich blend of academic and professional expertise. He has held multiple leadership positions, contributed significantly to various research areas like International Consumer Behavior and SME Internationalization, and has been recognized for his work, notably the 2017 Emerald Literati Network Award.
Vice-president for International Relations & Professor for International Business.
A graduate from Leeds Metropolitan University (United Kingdom), Prof. Dr. Bengoa is now Vice-president at the University of Applied Management Studies, Germany. She has extensive intercultural experience and has been a board member of the European Association for Professional Education since 2021. Her teaching emphasizes the practical application of theory in intercultural management and communication.